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Adidas x James Harden
CNY Collaboration
We helped create a cultural moment by bringing James Harden together with renowned Chinese sculptor Ren Zhe. The campaign combined product, performance, and art for a bold Chinese New Year activation.
Nike Athletes
Social Content Production
We created tailored social content for Nike athletes, combining smart storytelling with a local touch. Our production team also supported Nike’s community management, keeping the brand voice active and relevant across channels.
Gatorade China
Social Retainer
We’ve been working closely with Gatorade China as their ongoing digital and content partner. From social listening and influencer collaboration to campaign strategy and execution, we help the brand stay in tune with Gen Z energy.
Emiliano Martínez
x RED Book China Tour
We partnered with Emiliano Martínez for a multi-city tour across China with RED Book. We activated both livestream and offline engagement, managing assets and creating tailored content that connected deeply with fans.
Zidane x RED Book
World Cup Social Campaign
We helped launch Zidane’s partnership with RED Book during the World Cup season, crafting content and livestream formats that bridged legendary status with fan engagement. The result was a standout social-first campaign that sparked conversation across platforms.
Weibo
World Cup Player Content
We collaborated with Weibo to highlight top footballers like Messi, Dybala, Pogba, and Rodrygo during the World Cup. Our team managed social content production, talent coordination, and platform storytelling to amplify the players’ impact in China.
TIM CHOW at Chengdu Polar Ocean Park
We teamed up with Chengdu Rongcheng FC captain Tim Chow to create an engaging offline moment for sports fans in Southwest China. The activation took place at Chengdu Polar Ocean Park and brought football culture closer to a new audience through fun and direct interaction.
EA Sports
FC Empires with DAVID BECKHAM
To support the launch of EA FC Empires, we produced key content featuring David Beckham. From concept to delivery, we handled creative development and helped manage the brand’s sports marketing assets.
EA FC 24
Global Asset Activation
We supported the EA FC 24 global launch with standout content and international production. From creative strategy to community engagement, we helped shape a bold new phase for the franchise.
Messi x Mastercard
Social Campaign
To celebrate Messi’s role as Mastercard ambassador, we crafted a social campaign around the launch of his co-branded card. The content blended creative storytelling with community-driven interaction across sports and lifestyle audiences.
Gatorade
Summer of Football Campaign
We brought Gatorade’s Summer of Football campaign to life with digital-first thinking. Our team led the production of 2D and 3D creative assets, delivering dynamic content tailored for sports audiences.
Gymshark China
Campaign & Digital Content
We partnered with Gymshark to build their local presence through a mix of strategy, content, and creator partnerships. From social listening to influencer-driven storytelling, we helped the brand flex in the Chinese fitness space.
Banksy x Evisu
Creative Collaboration
We produced a culturally charged campaign merging Banksy-inspired visuals with Evisu’s streetwear DNA. From concept to production to influencer seeding, we helped the collab generate serious hype across fashion and art communities.
Hao Junmin x Sony
PlayStation 5
We worked with footballer Hao Junmin to launch Sony PS5 in China, creating content that fused sports, gaming, and e-commerce. The campaign blended cinematic storytelling with seamless platform integration.
Oscar x Sony PlayStation 5
Campaign Launch
We featured football star Oscar in the launch of Sony PS5 in China, developing a creative campaign backed by strong video storytelling and social commerce integration. The collaboration blended sports icon energy with gaming fandom.
ChinaJoy x PS5
NBA 2K Social Activation
We helped shape PS5’s presence at ChinaJoy through NBA 2K content and live engagement. The campaign mixed digital storytelling with real-time livestream to reach gaming communities at scale.
RNG x Crocs
Tmall 618 Campaign
We paired RNG’s top sim racer Yunhai with Crocs for a bold crossover campaign tied to Tmall 618. The collaboration generated millions of views through a fast-paced video and creator-driven rollout.
LEGO x Li Jiaqi
11.11 Campaign
We produced Li Jiaqi’s surprise visit to LEGO China HQ, turning it into a hero story for their first-ever Double 11 collaboration. The content went viral across platforms and showcased the playful side of both icons.
Oscar x Sony Bravia
Product Launch
We supported the launch of Sony Bravia with a campaign starring Oscar, blending cinematic video production with e-commerce promotion. The collaboration bridged high-performance tech and sports fandom.
Friso
CNY Gen Z Campaign
We created one of the most loved Gen Z Chinese New Year ads for Friso, blending emotional storytelling with influencer collabs. The campaign stood out with a fresh tone and hit the sweet spot for younger parents.
Oscar x EA Sports
Champions League Activation
We worked with Oscar to amplify EA FIFA Online 4 during the Champions League Final. The campaign featured a livestream and creative video content, celebrating Oscar’s legacy as a Chelsea icon.
Paul Pogba x Douyin
World Cup Activation
我们在曼彻斯特的博格巴家中拍摄了一系列短视频，讲述他 2018 年世界杯的高光时刻。这组内容专为抖音打造，让更多中国年轻球迷感受到 Pogba 的个人魅力与冠军故事。
Adidas x Leo Messi
Livestream Launch
When Messi visited Beijing in 2017 to launch Adidas’ Nemeziz boots, we activated a livestream moment that captured nationwide attention. It became a viral hit across China’s digital landscape.
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